Personal Brand Scope · Prepared for
Lynsie
Melnychuk
First American Title · Yamhill County, Oregon
People do business with people. You are starting with a blank canvas, which is the best place to start: no bad habits to undo, just your name, built the right way from day one, so agents in Yamhill County think of you first. You bring the stories and a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the coaching and the publishing.
Strategy Included
Two social platforms, your brand strategy, day to day coaching with Buck and publishing. A three month minimum, then month to month.
Five pieces, itemized.
Strategy first, then systems. Once you know exactly what to talk about every day and how to send it, the rest is a few minutes here and there, and we handle everything after you hit send. Consistency wins.
Your Brand Strategy
Your brand, your persona and your target, worked through with Buck in a one hour strategy session.
- Your brand: why you exist and what makes you uniquely different
- Your persona: how you sound and show up, so every post reads like you
- Your target: the agents you want to reach in your market and what they care about
- Your prompts and pillars: the lanes you are in and the subjects you talk about, business and personal
- Version one of your strategy delivered about 48 hours after the session, then tweaked with you until it fits
Slack and Your App
Buck in your pocket, and an app that tells you what to say.
- Your private Slack channel with Buck, set up the day you sign
- Your own app on your phone, loaded with your strategy after Tuesday
- Prompts in the app telling you what to talk about, with a camera right there
- Shoot, hit send, and you are done for the day
Day to Day Coaching
Buck in your corner while the habit forms.
- Coaching from Buck in Slack on how you create content, so it stays authentically you
- The first two weeks are about getting it out and building muscle memory
- A read of what is working each month, so the content gets sharper as you go
Publishing on Two Platforms
You film it. Our team finishes it and posts it.
- Two social platforms, chosen together in your strategy session, built on your own name
- Editing on what you send: cuts, sound, captions and on-screen text
- Captions and hooks written in your voice, posting times and scheduling handled for you
- A calendar you can see, so you can hold or pull anything before it goes out
- Content going out every weekday once you are rolling
A Studio Session in Scottsdale
Elevated, masterclass quality content for your library.
- One hour in our Scottsdale studio, with no added fee
- Buck coaches you through it, so it feels natural on camera
- The hour is cut into clips that last about six to eight weeks, mixed in with everything else
- Your travel to Scottsdale is on your side
Strategy first, then momentum.
Social first. You will have content moving by the end of next week.
Kickoff
Your strategy session
One hour with Buck on your brand, your ecosystem and your target. Your socials are connected to our system and your app is built.
Version one
Your strategy, written down
You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and Buck shows you how to use it.
Rolling
Content moving
You send video, we edit, caption and post it, and Buck coaches you along the way. First the people closest to you notice, then the wider market.
Reassess
Ready for the next step?
After the first three months it runs month to month. Around six months we look at the next step together, like a podcast or blogging.
You be you. We do the rest.
About an hour a week from you, in small pieces: ten minutes today, ten minutes tomorrow.
Your side
The stories- Your strategy session with Buck
- About an hour a week, a few minutes at a time
- Video from the app on your phone when a prompt lands
- Your studio hour in Scottsdale, when it suits you
No editing, no captions, no scheduling.
Our side
The system- Your strategy, prompts, pillars and app
- Day to day coaching from Buck
- Every edit, caption and schedule
- Publishing on your two platforms
- Your studio session and its clips
- A monthly read of what is working
Your accounts, your content and your brand stay in your name the whole way through.
Every line, itemized.
One monthly fee, strategy included. All figures are in US dollars.
Every month
Everything belowNot included in this scope: podcast production, long form and YouTube, blogging, AI search optimization, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.
Just make the commitment, and we do it together, one step at a time.
Start here
Strategy included, three month minimum
First payment today, then the same date each month. Month to month after the first three. Card or bank account.